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The Psychology of Pricing: Why Customers Say “Yes” (or Walk Away)
Pricing isn’t just math. It’s psychology. You can crunch all the cost-plus equations and competitor benchmarks you want, but if your...
Tara Bowdel
5 min read


Should You Hire a Consultant? How to Know When It’s Time to Get Professional Help for Your Business
And Why Waiting Too Long Could Cost You Everything Every small business owner wears a dozen hats—salesperson, bookkeeper, marketer, HR...
Tara Bowdel
4 min read


Start Lean, Scale Smart: The Art of Operational Efficiency
In the early days of your business, you wear every hat. CEO, marketer, janitor, accountant, late-night overthinker. That lean startup...
Tara Bowdel
4 min read


🛠️ Turning Layoff into Launch: Start Your Business with Confidence
Losing your job is emotionally and financially hard—especially in today’s uncertain market. But for many, getting laid off becomes the...
Tara Bowdel
2 min read


The Best Businesses to Start from Home After a Layoff (That Are Actually Doable)
Losing your job can feel like a punch to the gut—especially in today’s uncertain market. Whether you saw it coming or it hit you out of...
Tara Bowdel
2 min read


What’s Your Business Worth? A No-BS Guide to Valuation for Small Business Owners
If you don’t know what your business is worth, you don’t really know what you’re building. Whether you're dreaming of selling your...
Tara Bowdel
4 min read


7 Most Common Reasons Small Business Owners Hire Consultants (And Why You Might Need One, Too)
As you’re well aware, running a small business is not for the faint of heart . You sport all the hats, juggle all the responsibilities,...
Tara Bowdel
4 min read


Decision Fatigue Is Killing Your Business – Here’s How to Beat It
Running a small business means you make a hundred decisions a day—sometimes before your coffee even kicks in. Should you offer that...
Tara Bowdel
4 min read


Drowning in Chaos? Here's How to Structure Your Day Like a Real CEO
Let’s be real for a second. Most small business owners aren’t short on time — they’re short on structure. The alarm goes off. You check...
Tara Bowdel
4 min read


Stop Selling Yourself Short: How to Price Your Services Without Apologizing for It
Let’s talk about one of the most uncomfortable — yet mission-critical — decisions every service-based business owner has to make:...
Tara Bowdel
5 min read


How to Choose a Consulting Business Name That Actually Works
(This article would have done us good when we started our Consulting Business ! We hope it helps you, too.) Choosing a name for your...
Tara Bowdel
3 min read


How to Set Up Your Small Business Properly: A Simple Breakdown
Cutting through the fluff…let’s talk about real steps. So, you’ve got a business idea—or maybe you’ve already been side-hustling and it’s...
Tara Bowdel
5 min read


Think Like a Misfit: The Unfiltered Truth About the Entrepreneurial Mindset
Let’s get one thing straight: Entrepreneurship is not a job title. It’s a mindset. And if you’re waiting for someone to give you...
Tara Bowdel
4 min read


Business Math 101: A Quick Reference Guide for Entrepreneurs Who Don’t Love Math
If you’re gonna hustle, you better know your numbers. You don’t need to be a CPA or a spreadsheet wizard to run a successful small...
Tara Bowdel
4 min read


Common Customer Service Mistakes That Are Costing You Repeat Business (and How to Fix Them Before They Sink You)
You can have the best products in the game, the slickest branding, and marketing that reels in new customers like clockwork—but if your...
Tara Bowdel
4 min read


"Now Hiring"? Hold Up — Here's What You Need To Do First
So, you're thinking about hiring your first employee. Maybe you're drowning in orders. Maybe your inbox is a daily avalanche. Or maybe...
Tara Bowdel
4 min read


Is Your Business Stuck — or Just Scaling Too Slowly?
You’ve done the hard part. You built the business, brought in your first wave of customers, maybe even hired a few people. The wheels are...
Tara Bowdel
4 min read


Stop Throwing Discounts at the Wall: Why Your Promotions Fail (And How to Fix Them Before They Burn You Out)
Promotions are supposed to drive traffic, boost sales, and get your name out there. But let’s be real — for most small business owners,...
Tara Bowdel
4 min read


You Killed It at the Pop-Up — Now What? How to Turn Temporary Wins Into a Sustainable Business
So you had a killer pop-up. You sold out inventory, collected a ton of email addresses, had influencers tagging your setup, and maybe...
Tara Bowdel
4 min read


Your Shelves Are Lying to You: Why Small Business Merchandising Sucks (and How to Fix It)
Let’s be honest: most small business owners didn’t get into business because they dreamt about sourcing vendors or optimizing shelf...
Tara Bowdel
3 min read
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