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The Psychology of Pricing: Why Customers Say “Yes” (or Walk Away)
Pricing isn’t just math. It’s psychology. You can crunch all the cost-plus equations and competitor benchmarks you want, but if your...
Tara Bowdel
5 min read
What Makes a Customer Come Back? Secrets of Building Repeat Business Through Brand Loyalty
Getting a customer to buy once is easy. Getting them to come back again—and again, and again—is where the real money is made. If you’re...
Tara Bowdel
4 min read
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