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Offline Tactics for Online Businesses
You’ve got the online hustle down: social media, email lists, a shiny website, a checkout flow that sings. But here’s the truth that most...
Tara Bowdel
4 min read


Email Marketing Isn’t Dead. It’s Dominating.
In the noisy world of TikToks, Instagram reels, AI everything, and the latest social media algorithm meltdown, it’s easy to believe email...
Tara Bowdel
4 min read


Should You Hire a Consultant? How to Know When It’s Time to Get Professional Help for Your Business
And Why Waiting Too Long Could Cost You Everything Every small business owner wears a dozen hats—salesperson, bookkeeper, marketer, HR...
Tara Bowdel
4 min read


Start Lean, Scale Smart: The Art of Operational Efficiency
In the early days of your business, you wear every hat. CEO, marketer, janitor, accountant, late-night overthinker. That lean startup...
Tara Bowdel
4 min read


🛠️ Turning Layoff into Launch: Start Your Business with Confidence
Losing your job is emotionally and financially hard—especially in today’s uncertain market. But for many, getting laid off becomes the...
Tara Bowdel
2 min read


The Best Businesses to Start from Home After a Layoff (That Are Actually Doable)
Losing your job can feel like a punch to the gut—especially in today’s uncertain market. Whether you saw it coming or it hit you out of...
Tara Bowdel
2 min read


What’s Your Business Worth? A No-BS Guide to Valuation for Small Business Owners
If you don’t know what your business is worth, you don’t really know what you’re building. Whether you're dreaming of selling your...
Tara Bowdel
4 min read


7 Most Common Reasons Small Business Owners Hire Consultants (And Why You Might Need One, Too)
As you’re well aware, running a small business is not for the faint of heart . You sport all the hats, juggle all the responsibilities,...
Tara Bowdel
4 min read


Decision Fatigue Is Killing Your Business – Here’s How to Beat It
Running a small business means you make a hundred decisions a day—sometimes before your coffee even kicks in. Should you offer that...
Tara Bowdel
4 min read


Drowning in Chaos? Here's How to Structure Your Day Like a Real CEO
Let’s be real for a second. Most small business owners aren’t short on time — they’re short on structure. The alarm goes off. You check...
Tara Bowdel
4 min read


Why Some Products Just Don’t Sell — And What to Do With Them
Not every product you launch is going to be a hit. Some sit on the shelves collecting dust. Others clutter your e-commerce site, getting...
Tara Bowdel
4 min read


Stop Selling Yourself Short: How to Price Your Services Without Apologizing for It
Let’s talk about one of the most uncomfortable — yet mission-critical — decisions every service-based business owner has to make:...
Tara Bowdel
5 min read


How to Choose a Consulting Business Name That Actually Works
(This article would have done us good when we started our Consulting Business ! We hope it helps you, too.) Choosing a name for your...
Tara Bowdel
3 min read


How to Set Up Your Small Business Properly: A Simple Breakdown
Cutting through the fluff…let’s talk about real steps. So, you’ve got a business idea—or maybe you’ve already been side-hustling and it’s...
Tara Bowdel
5 min read


Think Like a Misfit: The Unfiltered Truth About the Entrepreneurial Mindset
Let’s get one thing straight: Entrepreneurship is not a job title. It’s a mindset. And if you’re waiting for someone to give you...
Tara Bowdel
4 min read


Business Math 101: A Quick Reference Guide for Entrepreneurs Who Don’t Love Math
If you’re gonna hustle, you better know your numbers. You don’t need to be a CPA or a spreadsheet wizard to run a successful small...
Tara Bowdel
4 min read


Common Customer Service Mistakes That Are Costing You Repeat Business (and How to Fix Them Before They Sink You)
You can have the best products in the game, the slickest branding, and marketing that reels in new customers like clockwork—but if your...
Tara Bowdel
4 min read


You Killed It at the Pop-Up — Now What? How to Turn Temporary Wins Into a Sustainable Business
So you had a killer pop-up. You sold out inventory, collected a ton of email addresses, had influencers tagging your setup, and maybe...
Tara Bowdel
4 min read
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